If you’ve got 4 minutes to read this page, I can make sure you have an endless supply of High Ticket Leads running to work with you.

"How To Launch And Scale Your High Ticket Program Online"

The definitive guide to using simple (yet profitable) High Ticket Courses

to live a Semi-Retired life.

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"How To Launch Your Own High Ticket Course To 10k, 20k, or 50K Per Month"

The definitive guide to using simple (yet profitable) High Ticket Courses to live a

Semi-Retired life.

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Dear under-monteized expert...

If you’d love to see customers taking what you know, implementing it in their lives and getting phenomenal results… then the traditional way of selling is letting you down.

And right now, I’d like to show you a NEW way to launch and scale high ticket programs that’s been quietly minting new thought leaders, influencers, and semi-retired millionaires.

We...

DON’T Build low-margin Ascension ladders... that use Free + shipping offers, Order bumps, OTOs, SLOs, or Low-dollar memberships to get in people at a “low price”, before selling increasingly expensive offers.
DON’T Offer something for free in order to build an email list Instead, we build a list of BUYERS…
DON’T Do product launches Instead, we turn cold traffic into sales from day 1 with an Offer Ad and Mini Webinar
DON’T Spend months building a product and hoping people will buy it Instead, we launch offers early and have our buyers SHOW US what materials to build… and what materials they WANT to buy.
DON’T Create “free content” for social media Instead, we focus on making our Power Offer to buyer traffic.

Instead, we use a simple high ticket course funnel that practically “forces” ad campaigns to be wildly profitable.

I’m sure you’ve seen this sort of ascension model before. The whole theory is to walk people step by step from lower priced offer to higher priced offers.

1. Downloadable resource (FREE)

2. Low-Dollar Offer ($1-$100)

3. Flagship Course ($500-$2000)

4. Coaching ($1000/month and up)

5. Mastermind ($12,000/year and up)

6. Done-For-You Service ($25,000+)

And you get told a story about how, as people buy the lower-dollar offers and get results,

they come to trust you AND their desire for the next thing increases.

It sounds good on the surface, right? But there's a problem with this story.

It's Almost Impossible To Advertise Profitably

Oh sure, there are plenty of people who want you to buy something from them that will brag about their self liquidating offers or upsell trees making money on the front end.

Sometimes, they're even telling the truth.

But look. It's hard enough to make a $997 offer profitable when you stack up the ad costs, technology costs, pay your ad manager, give Stripe or PayPal their cut, and handle customer service.

So it's not hard to see why making a "free plus shipping" offer for $7, $5 monthly membership, or other low-ticket front end offer is going to have NO room for error to break even...never mind turning a profit.

“Then why is ascension so popular?

Because it CAN work… for established businesses that want to expand to the mass market OR for businesses that don’t care about profit.

For example, Amazon used it low-ticket, front-end sales to build the first trillion-dollar company… only it took them a decade to turn a profit while doing it.

Not sure you can afford to wait that long to get paid?

But even if you’re as patient as a saint, that’s not the end of the story. Because if you rely on “ascension”, you’ll also need...

3 “Yesses” To Get 1 Higher Ticket Sale

Think about it. To get one higher ticket sale with the ascension model, you need a buyer to say yes to ALL the offers leading up to your high ticket program.

And if you’ve been in this business for any length of time, then you know how difficult it can be to get a single offer to convert consistently.

Because to make a single sale you need:

1. The right offer

2. With the right message

3. To the right person

4. At the right time

If ANY of these elements are off, you don’t get a sale.

So if you’re starting low ticket and moving folks up the price ladder, you need to get ALL these elements right two, three, or four-plus times.

This is why most people end up believing they need endless nurture sequences, advanced list segmentation, constant content creation, world class copy, and complicated funnels to make it as an expert.

And if they’re using the ascension model, they’re right. They WILL need all that, plus a massive ad budget and a bit of luck to top it off.

So at the end of the day, “ascension” leaves 99% of experts with next to nothing to show for their hard work, all because it leaves you with...

100s of Ways To Fail

And if things don’t go right, good luck diagnosing all the sales pages, email sequences, ads, retargeting, checkout pages, and other infrastructure to figure out where the holes are. I’m exhausted just writing about it.

Back in July of 2016, Elon Musk released his master plan for Tesla. Unlike Amazon, which could get away with no profits on low-dollar sales, Tesla had to make money just to keep itself afloat.

And they had to do it against well established competition that could provide cheaper models to the mass market. There was NO way for Tesla to compete on price.

So they used a different business model.

1. Create a low volume car, which would necessarily be expensive.

2. Use that money to develop a medium volume car at a lower price.

3. Use that money to create an affordable high volume car

That top-tier car was over $100,000. And it gave them that top-tier customer who put money in their pocket for research and development, mass production, mass manufacturing, investing into new infrastructure for their lower-tier cars.

In other words, what Tesla had done was create a DESCENSION model… starting with the highest ticket offer and working DOWN.

And it created the first successful automotive startup in half a century, with a $53 Billion valuation… sprinting past long-established titans of the industry such as Volkswagon’s $36 Billion and BMWs $15 Billion.

And if you think about it, it becomes pretty obvious why descension puts you in the best possible position to succeed. Consider...

You get better margins, which means you don’t just MAKE more money, you KEEP more after all your business expenses are paid.
You need fewer buyers, which means you don’t need nearly as much traffic.
High margins and small traffic requirements means mediocre advertisers can still turn a healthy profit. In fact, we find it practically “forces” Facebook to turn $1 into $5.

And it gets better, because easy, profitable advertising makes it possible to reach more people, make more of an impact, and get paid handsomely for it... simply by pouring more money into ads.

So what about you?

“Can You REALLY Expect To Have People Pounding Down Your Door Wanting To Work With You At A High Level Every Single Day...?”

The real answer: Yes, if...

If... you know how to position your high ticket course for premium value, and…

If... you know how to attract those people into your sphere of influence so they are ready to buy.

I promise you: It will not happen overnight.

But it absolutely can happen MUCH faster than you think...

There are 3 things you need to learn to be successful with a high ticket course:

1. Learn how to make a great offer to the right audience
2. Learn how to attract as many people as you want to buy it from you
3. Systemize it

That’s it.

This is how we’ve helped hundreds of clients launch and scale their high ticket businesses and free their time.

It’s even how we’ve minted new millionaires...

And if you want that too, that’s exactly what you’re going to learn inside High Ticket Courses.

This isn’t like most programs out there.

We’re NOT aiming to make a billion dollars with this system. It’s designed SPECIFICALLY to make getting to $30,000 to $50,000 a month simple painless... without subjecting you to 73 different points of failure like most funnels force you to endure.

And we’ve done EVERYTHING in my power to make this impossible to screw up. The program includes step-by-step “do this, make money” instructional videos and proven-in-battle templates that you can use to implement about 80% of the work in just a few clicks.

It’s As Close To “Done-For-You” As We Can Possibly Make It!

This High Ticket Course system is what’s allowed me to take time off to enjoy the birth of my daughter… and speak on stage at Neil Patel’s and Eric Siu’s event… and say “no” to anything I don’t want to do…

And it’s helped hundreds of others create their own semi-retired lifestyles.

Picture it...

You wake up each morning feeling excited. Because you know that the bulk of your short work day consists of about 60 minutes reviewing your stats and briefly communicating with the new people who would love to join your program.

The rest of the day is yours. Because you know that your high ticket course funnel will be working for you... bringing in sales… generating profits… providing buyers with a program you’re PROUD of…

While you live your life doing… just about anything you want!

Even better, NOT doing any of the things you DON'T want to do. (The things you’ve had to do in the past because you needed the cash.)

And that’s the real advantage of having a system like this working for you. Yes - of course you have money. But you have something much more important than your ability to meet any material need or desire you have.

You Have Freedom

Not the freedom FROM work.

The freedom to do work that MATTERS.

Whether or not that’s for a paycheck...

As you get to do it as often and as long as YOU decide…

Sleep in until 10? Enjoy a 3 or 4-day weekend? Take an afternoon off to go on an adventure with your kids?

When you’re not constantly looking for your next payday…

These decisions and more are in your hands.

It’s not a fantasy. It’s not a dream. It can be yours. All it takes is a system that consistently, predictably and reliably brings in business for you.

The system you’re about to discover in High Ticket Courses is the fastest and most effective way I know to free yourself from the frustration of failed funnels and money-losing ad campaigns… from the uncertainty of an unstable income... and create any lifestyle you desire.

And if you want that too, that’s exactly what you’re going to learn inside High Ticket Courses.

This isn’t like most programs out there.

We’re NOT aiming to make a billion dollars with this system. It’s designed SPECIFICALLY to make getting to $30,000 to $50,000 a month simple painless... without subjecting you to 73 different points of failure like most funnels force you to endure.

And we’ve done EVERYTHING in my power to make this impossible to screw up. The program includes step-by-step “do this, make money” instructional videos and proven-in-battle templates that you can use to implement about 80% of the work in just a few clicks.

It’s As Close To “Done-For-You” As We Can Possibly Make It!

This High Ticket Course system is what’s allowed me to take time off to enjoy the birth of my daughter… and speak on stage at Neil Patel’s and Eric Siu’s event… and say “no” to anything I don’t want to do…

And it’s helped hundreds of others create their own semi-retired lifestyles.

Picture it...

You wake up each morning feeling excited. Because you know that the bulk of your short work day consists of about 60 minutes reviewing your stats and briefly communicating with the new people who would love to join your program.

The rest of the day is yours. Because you know that your high ticket course funnel will be working for you... bringing in sales… generating profits… providing buyers with a program you’re PROUD of…

While you live your life doing… just about anything you want!

Even better, NOT doing any of the things you DON'T want to do. (The things you’ve had to do in the past because you needed the cash.)

And that’s the real advantage of having a system like this working for you. Yes - of course you have money. But you have something much more important than your ability to meet any material need or desire you have.

You Have Freedom

Not the freedom FROM work.

The freedom to do work that MATTERS.

Whether or not that’s for a paycheck...

As you get to do it as often and as long as YOU decide…

Sleep in until 10? Enjoy a 3 or 4-day weekend? Take an afternoon off to go on an adventure with your kids?

When you’re not constantly looking for your next payday…

These decisions and more are in your hands.

It’s not a fantasy. It’s not a dream. It can be yours. All it takes is a system that consistently, predictably and reliably brings in business for you.

The system you’re about to discover in High Ticket Courses is the fastest and most effective way I know to free yourself from the frustration of failed funnels and money-losing ad campaigns… from the uncertainty of an unstable income... and create any lifestyle you desire.

Here are just a few of the things you'll discover…

The TWO ingredients of million-dollar offers (and why doing “too much” will sink conversions faster than the Titanic)
How to create “instant authority” that makes it nearly impossible to reject your claims… even if you don’t have a single testimonial yet.
How “undiscovered” experts can go from promise to prominence in their market within 60 days (like Adam, whose newly minted thought leader status also netted him over $1.2M in revenue for his service)
How to position your offer so buyers with money pick YOU out of even the most crowded, competitive, copycat marketplace.
Why you’re not “one funnel away”... unless you take care of this ONE thing first
Course making sales? Here’s how to get it in front of thousands of potential buyers and scale beyond $30,000 per month.

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A quick word of warning before we continue.

Do NOT let the simplicity of this system fool you.

Because the truth is, most marketers would rather prove how SMART they are than do something that actually works...

And there are a lot of really savvy marketers out there who are broke.

The High Ticket Course system won’t impress your entrepreneur buddies with its sophistication.

I dunno about you, but I’d rather be known for the impact I make in the world than my ability to dynamically segment audiences based on 5 dimensions of behavior.

I'm not holding anything back here

Here's What You'll Also Discover

The 3 qualifying questions you MUST ask before letting someone buy your program to increase success rate

The exact funnel, scripts, and process you need to consistently attract and enroll new High Ticket buyers

Exactly how to develop your High Ticket offer and model to guarantee both you and your customers get the most success

Step-by-step instructions for how to setup every piece of tech so you never feel overwhelmed or confused!

I'm not holding anything back here

Here's What You'll Also Discover

The 3 qualifying questions you MUST ask before letting someone buy your program to increase success rate

So you can probably see why there are people happily

contracting us a 5-figure setup fee + tens of thousands of dollars in royalties to have us build and

run their own High Ticket Course Funnels.

In fact, many would say that having their own profitable High Ticket Course funnel is priceless.

So what price is fair?

Obviously, our stated goal is to add $30,000 to $50,000 in monthly revenue to expert businesses with this system.

But let’s be really conservative here.

If all this did was get just ONE person each month to spend $3,000 with you… that would be $36,000 a year in new money in your pocket.

Not a bad reward for changing people’s lives, right?

So while I could easily charge $5,000 like I did with the people who learned this system from me live and in person…

I don’t want to give you ANY reason not to build the business you KNOW you’re capable of and change people’s lives with your expertise.

If you don’t do that, then my mission to change the way people work and to help thousands of smart, hard-working people live the best years of their lives in semi-retirement instead of chained to a desk won’t succeed...

So I’ve decided to make enrollment less than the cost of a daily Starbucks mochaccino...

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Over the course of the next year, that comes out to just over $5 a day.

Could you come up with $5 a day to build a high-impact business that pays you every month and brings high ticket buyers to you automatically?

I sure hope so.

The world needs what you know. There are people out there, struggling, hurting… and counting on you to come up with that $5 so you can serve them with your expertise.

And I truly believe that if you can do that, you’ll be rewarded tenfold… both in terms of money made and lives changed.

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Alas, this program is NOT for everyone.

If you sell hobby trainings like knitting, chicken coops, or playing piano, even though this system can almost certainly help you find more buyers and sell more units … I probably can’t help you sell programs for thousands of dollars.

This is really designed for those who have an offer around personal or professional development: That means money, health, relationships, and personal development.

Likewise, if you only have a $5/day ad budget… you’d probably be best served hustling up some extra income before doing this.

You don’t need a massive ad budget, but expecting to build a $30,000+ business on $5/day is self-deception I refuse to participate in.

So who has this system worked for?

There are few types of people I've seen this worked for over and over again:

Impact-Driven Entrepreneurs who want to share their superpower to help others succeed...

Course Creators who have struggled to make $10,000+/month consistently… from product launches, social media, or any other form of marketing that forces you to show up every day if you want to get paid.

Coaches and consultants who want to get out of the whole “trading time for money” game and build a business asset that pays you whether or not you get on a single client call… then this will show you how to do that (and you might just surpass your income from consulting in the process)

Service providers that only get paid when there are client projects to work on. This will show you how to productize your knowledge and add a stream of income to your business that DOESN’T rely on the next client coming in.

So if you want to...

Have A Consistent And Predictable Stream Of Qualified, High Ticket Leads Every Day… like Emily who struggled for 2 years to gain any sort of momentum with her High Ticket Program. After 1 week of launching with this method she had more than 20 qualified leads begging to work with her.
Get Paid To Change people’s lives with your expertise… like Alex, who went from being a nobody with no course and no sales to a leading authority and $1.2 million in collected revenue in just 2.5 months.
Win time freedom by banishing complexity from your business… like Ryan, who quickly added $27,000 in cash in 4 days to his existing business doing less than he was before.
Stop waiting to get paid by selling your high ticket course directly to cold traffic, without doing months of “nurturing” and churning out content every day...like Nathan who generated $13k his first 3 weeks.
Launch a course that you KNOW people want to buy... like Steven who made $10,000 from his first couple of dollars in ad spend.
Never again be short on cash or wonder if your business income will cover rent this month (or any month)... and instead have money and the time to do all the things you’ve aspired to.

Then it's time to click the link below and enroll.

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Frequently asked question

Here are a few answers to our most common questions

What sort of return on ad spend do you typically see?

The minimum ROAS that we shoot for is 5:1, though we often see much higher… even in the range from 50:1 to 100:1.

Obviously, I can’t predict what you’ll see and you shouldn’t EXPECT 50:1… that’s not being realistic.

That said, if you’re turning $1 into $5 or $10, you can definitely get to $30k-$50k/mo on that. Because unlike selling a $500 or $997 course where getting a 5:1 ROAS can be challenging (if not impossible), the High Ticket Course Funnel is designed to make advertising to cold traffic profitable from the start.

Will This Work For Me/My Niche/Course?

I wanted to share with you the exact question and answer I received from one person. Cuz I think this paints the most accurate response:

Matt emailed me and asked:

"Saw your webinar and I’m very interested. Question I’m wondering is if this will work in my niche. I’m selling a course to parents to help them teach their kids about money. It sells for $37-67 depending on the offer. I’m also developing a course that homeschool parents can use as a curriculum to teach their kids about money. I’m not sure if I could charge the prices you were mentioning in the webinar. I very interested in if it would work in my niche and if you offer any type of guarantee with the course?"

I answered with:

"Hey Matt - thanks for reaching out! That's such an amazing topic :)

Without knowing much more about your specific offer I can't say for certain. The price ranges that I mention on the webinar are primarily for B2B offers. We've had success with B2C offers (which is what yours is), too.

With that being said, I personally wouldn't run paid ads for a $30-$60 offer. If this was going to be a primary source of my revenue, and I was relying on paid ads to generate leads and sales, I would be aiming for at bare minimum $500. That might mean you need to change your avatar/offer to do so. But that's just my personal belief on driving paid ads to offers.

If your expertise is in personal or professional development, business and finance, health and well-being, or relationships, then this can absolutely work for you.

If your not in one of these spaces, then ask yourself: “Is someone in my market selling something for at least $500?”

If so, I’m confident this system could be the fastest, easiest path to a lucrative expert business

What ad budget do you recommend?

Most people think of ad budget in terms of daily or monthly spend. Instead I’d encourage you to think in terms of TIME.

A $5/day ad budget and $50/day ad budget do the same things… only the $5/day budget takes ten times LONGER to do it. (And a $500/day budget is even faster!)

So a bigger budget gives you the gift of speed. I recommend going as fast as you comfortably can. And only you can judge what that means for you!

Are There Any Bonuses?

Yes! Join today and receive these LIMTED TIME Bonuses with your enrollment.

PAY IN FULL BONUS: EXCLUSIVE 20-MINUTE CONSULT CALL WITH JOEL ERWAY ($1,000 VALUE) - Use this time to get direct feedback on your Power Offer, your Avatar, or your market. If you've ever wanted an "accelerated boost" for your success, this is it.

BONUS #2: MINIMUM VIABLE PRODUCT TRAINING - Intelligent business owners know that building a product before the market pays for it is the most riskiest activity you can do. Yet many people who want to sell coaching or training often make this mistake. I'm going to show you exactly how to build the framework and roadmap for your course so you can sell it BEFORE you build it - saving you potentially hundreds of hours and getting cash in your hands as fast as possible.

BONUS #3: POWER OFFER TEARDOWN VAULT - Need inspiration for your Power Offers? Want to see exactly how I turn duds into money-making assets IN REAL TIME? This Power Offer Teardown Vault gives you exactly that. Learn how I create demand in countless niches so their customers seemingly "pop up out of the woodwork" and respond to these attractive offers.

BONUS #4: ORGANIC HTC PROMOTION STRATEGIES - Not quite ready to turn on paid ads yet? No problem. One of my students who enrolled in High Ticket Courses took my concepts of Mini Webinars and Power Offers and applied them directly to LinkedIn - and was able to quickly scale to $20,000 per month in revenue. He was gracious to return the favor and reveal his entire system for our students for your benefit.

BONUS #5: $500,000 FACEBOOK GROUP NURTURING - Once you turn on the faucet and start collecting leads, you'll want to maximize your efforts with the leads that aren't ready to buy just yet. The single-most effective way to nurture them is with COMMUNITY. In this exclusive bonus, I bring on a special guest who shared only with my audience the exact step-by-step instructions for how to nurture your leads so they remain ready to buy at any moment. You'll learn exactly what type of content to publish on the exact days to publish it, and turn it into a repeatable machine. This guest generated over $500,000 in High Ticket Sales in a matter of just a few months. It's the perfect complement to our strategy. When you join today, it's yours.

BONUS #6: $2.5MM CONSULTATIVE SALES SCRIPT - Don't let sales slip away that you know you should have closed! In this bonus, I've asked my personal lead enrollment rep who's closed more than $2.5MM in High Ticket Sales to break down the exact 12-part step-by-step strategy he uses to get customers to enroll themselves. This framework will give you the confidence you need (and that your customers want to hear) to never lose a sale again.

NEW LAST-MINUTE BONUS #7: TEXT-TO-CLOSE HIGH TICKET ENROLLMENT - Wouldn't it be nice to have a completely open calendar and still be able to knock down high ticket deal after deal? In this exclusive training, discover how I close high ticket sales without ever picking up the phone. I’ve been able to personally close deals over $10,000 without ever hopping on the phone. This is more advanced, but you can use this in multiple ways for your business. Some of our previous students closed as high as $30,000 deals without picking up the phone.

NEW LAST MINUTE BONUS #8: Let's celebrate your successes together in-person. Let me wine-and-dine you at one of our private, VIP masterminds while you also network and rub elbows with other successful high-level entrepreneurs. When I host these events, the ticket prices are $5,000. When you join today as a member of High Ticket Courses I'm going to pay for your ticket for you. I host these events 2-3 times per year all over the country.

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